The goal is to make sure that these uploaded photos add value, and sometimes a customer might not send the photos in at all. The pricing is based on a per unit (link received from the customer) basis. For example, requests were sent to 100 customers, and 50 customers sent photos back, the charge would only be for 50 customers. The contract is simple and being charged on a per-use process; there is no long-term commitment. Access to all the customer data and photos is always available.